Client Project · Caterpillar
Art Direction · 3D · Motion · AI VO & Mastering
An interactive immersive engine room for global Caterpillar sales trade shows and conferences.
Caterpillar wanted an immersive, interactive engine room to showcase its tugboat engines at trade shows. The format pairs a curved LED wall with a branded touchscreen tablet that drives what plays on the wall.
Overview
I art directed the full experience and designed the branded tablet interface. I built the 3D rooms, created the motion design for each space and its hotspot animations, and edited and mastered the AI voiceover.
My Role
Working with another 3D artist, we built tugboat engine rooms to spec and brought in CAT's engine models. Each room has four hotspots that visitors tap on the tablet to launch an informational video on the LED wall.
Process
The experience drove real sales on the trade show floor, and Caterpillar is redeploying it. They've since asked for a new feature: a branded screen that launches for the handshake when a deal is made.
Result