25,146 Pixels Wide x 1920 Tall
Client Project · Experian
Ideation · 3D · Motion · Seamless HAP Delivery
The opening experience for the Experian Vision Conference: a 178-foot LED wall synced with a live electric violin performance.
25,146 Pixels Wide x 1920 Tall
Experian needed a high-energy way to open its annual Vision conference and set the tone for the days ahead. We pitched a 4D performance: a live electric violinist synced to original content across a 178-foot LED wall.
Overview
I built the After Effects template from the screen specs, wrote the on-screen script, and designed and animated the full visual story. I took it from first rough through client approvals to seamless HAP playback files.
My Role
Working from the artist's music track, I mapped the timing of every panel to the performance before roughing out the first draft. The toughest shot was the finale: one continuous zoom from the conference hotel out to space, spanning all 178 feet of screen.
Process
The opener moved the client to tears. They called it the best Vision kickoff performance to date.
Result